Israeli start-up Joyned has today announced a commercial partnership with one of Europe’s leading vacation homes rental companies, OYO Vacation Homes. The partnership will see OYO test Joyned’s group booking software across its vacation homes brands in Europe.
A global platform that provides full-stack technology to homeowners to help them secure customers from around the world, OYO’s current proposition will be further enhanced by Joyned’s Friends & Family (F&F) booking functionality.
Joyned Booking enables online users to invite friends to an online travel agency or hotelier website, and collaborate in a private, on-site platform to discuss and book their group trip. By keeping Friends & Family (F&F) travellers on their site and making it easy for them to book a trip, hotel and travel sites using Joyned typically enjoy a higher conversion rate and a 10% increase in overall website revenue.
Jonathan Abraham, CEO of Joyned, commented on the partnership; “We are thrilled to be partnering with OYO Vacation Homes to bring seamless group booking to thousands of travellers across the globe. With OYO’s mission so closely aligned with our own, this partnership felt like a natural evolution for both parties. Together we’ll continue to strive to make it easier for homes and travel sites to increase revenue, provide a superior user experience and build customer trust and loyalty.”
In addition to giving OYO’s customers a superior group booking experience, Joyned will also provide valuable data and insight into this key demographic for OYO Vacation Homes. These insights will include F&F travel price perception, sentiment analysis, and mapping of the group booking customer buying journey.
Vivek Khetan, VP Growth and Marketing at OYO Vacation Homes, said “In OYO Vacation Homes, we have built a solid value proposition by ensuring that our guests enjoy easy booking and reliable, hassle-free holidays. We achieve this by applying innovative tech to our homes across the globe. We strongly believe that partnerships like this with Joyned can help us to better understand the needs and expectations of our guests and to continue offering the best service to our homeowners.”
The partnership has already gone live in Germany, The Netherlands, and Denmark, with plans for rollout across the rest of Europe by early 2023.