Smoke Lab Vodka, India’s first premium home-grown vodka brand from NV Group, has rolled out miniature 60 ml and 200 ml bottles of its Classic, Saffron, Aniseed, and Green Chilli Mango variants in select Indian cities as well as overseas in the US and UAE.
In India, the 60 ml bottles, priced between INR 125 and INR 320, are now available across Delhi, Uttar Pradesh, Chandigarh, Punjab, Rajasthan, Maharashtra, Goa, Daman/Diu, and Silvassa. For Delhi consumers, 200 ml bottles priced at INR 425 have also been introduced. These formats will also be retailed internationally, joining the brand’s existing 750 ml range.
Positioned as travel-friendly and pocket-friendly, the miniatures are designed to attract new consumers while offering existing fans more versatile options.
“These miniatures are a great way for people to discover our flavours. They are convenient, easy to carry, and perfect for gifting. Through this launch, we aim to widen our reach and bring more consumers closer to the Smoke Lab experience,” said Varun Jain, Founder, Smoke Lab Vodka.
Introduced in 2019, Smoke Lab Vodka has emerged as a disruptive premium spirit, blending five-times distilled Basmati rice with pure Himalayan spring water to create a portfolio rooted in innovation and Indian craftsmanship.
