Suba Hotels Ltd. has announced the appointment of Kevin Ashley Martis as Vice President – Sales & Marketing, reinforcing the company’s commitment to strengthening its leadership team as it continues its growth journey across India’s hospitality landscape.
In his new role, Kevin will lead the sales and marketing strategy for the company’s expanding portfolio, which includes Suba Hotels, Click Hotels & Resorts, GenX Hotels, RnB Hotels, as well as the Choice Hotels brands operated by the group—Clarion, Quality, and Comfort. His appointment comes at a time when the company is focused on accelerating brand growth, enhancing guest engagement, and expanding its presence across key markets.
A Proven Hospitality Leader
With more than two decades of experience in the Indian hospitality industry, Kevin brings a wealth of expertise in strategic sales, marketing, business development, revenue management, brand positioning, and market expansion. Throughout his career, he has consistently delivered strong commercial performance while building high-performing teams and cultivating long-term client relationships.
His leadership approach combines commercial insight with a deep understanding of evolving market dynamics, making him well-positioned to support Suba Hotels Ltd.’s ambitious growth plans.
A Career Defined by Growth
Before joining Suba Hotels Ltd., Kevin served as Associate Vice President – Sales & Marketing (West) at Concept Hospitality Pvt. Ltd., where he led sales and marketing initiatives for The Fern Hotels & Resorts and the Series by Marriott portfolio across Western India.
During his tenure of more than a decade, he steadily progressed through leadership roles, earning recognition for his strategic vision, business acumen, and ability to deliver sustained business growth across multiple hotel brands.
Kevin’s hospitality journey began with the Bawa Group of Hotels, followed by leadership roles at SunCity Hotels and Sahara Star, Mumbai. He later contributed to the growth of VITS Hotels & Resorts and Lotus Resorts under Kamat Hotels India Ltd., before joining Meluha The Fern – An Ecotel Hotel, the flagship property of Concept Hospitality. These diverse experiences have equipped him with a comprehensive understanding of India’s evolving hospitality sector and the commercial strategies that drive success.
Driving the Next Phase of Growth
As Vice President – Sales & Marketing, Kevin will spearhead initiatives aimed at strengthening the company’s market position across business and leisure segments. His responsibilities include developing integrated sales and marketing strategies, accelerating revenue growth, enhancing brand visibility, building strategic partnerships, and supporting the continued expansion of the group’s multi-brand portfolio across India.
His appointment reflects Suba Hotels Ltd.’s focus on investing in experienced leadership to navigate changing market trends while delivering sustained value to guests, partners, and stakeholders.
Looking Ahead
As Suba Hotels Ltd. continues to expand its footprint in the Indian hospitality industry, Kevin Ashley Martis’s appointment represents an important milestone in the company’s journey.
With his extensive industry expertise, strategic leadership, and proven ability to drive commercial success, he is poised to play a key role in shaping the next chapter of growth for the company. Under his leadership, the sales and marketing function is expected to further strengthen brand visibility, deepen market presence, and support the continued evolution of Suba Hotels Ltd.’s diverse portfolio across India.
