Associate Vice President – Sales & Marketing (North & East India)
Mohit Sharad has been promoted to Associate Vice President – Sales & Marketing (North & East India). Heading the Sales & Marketing function for the North & East region since 2016, in his new leadership role he will be responsible for driving core sales, creating relationships, promoting brand strategies and assisting in brand marketing. Mr Sharad brings with him over a decade of experience in the Hospitality sector and has worked with ITC WelcomHeritage & Sewara Hospitality before joining the core management team at Concept Hospitality. He is passionately committed to encouraging the zeal of his young team, while nurturing a healthy and cohesive work environment.
Associate Vice President – Business Development
Basant Sabu who started his journey with The Fern Hotels & Resorts as General Manager – Business Development in 2015 has been promoted to Associate Vice President -Business Development at The Fern Hotels & Resorts. Basant comes with more than a decade of experience in Business Development, Strategy, Investments and Finance. Under his tenure, the brand has witnessed exponential growth from1300 rooms in 2015 to 5000+ rooms with 90+ operational hotels & resorts presently. The brand is targeted to reach around INR 800 crores in brand revenue by the end of this financial year. Mr Sabu will continue to lead the business development for The Fern Hotels & Resorts across its multiple brands in India and abroad in its next phase of growth.
Area General Manager – Goa
Rajeev Kumar, currently General Manager, The Fern Kadamba Hotel and Spa, Goa has been promoted to Area General Manager – Goa, overseeing the operations of all 6 Fern & Beacon hotels in Goa. Rajeev has been associated with the brand for the last 6 years. He comes with more than 2 decades of vast in-depth experience in the hospitality industry, being associated with brands like Holiday Inn, Mahindra Holidays and Wyndham group, with a strong hold in operations, business strategies, finance management and public relations. He has been the recipient of various hospitality awards. He is passionately committed to the business development and expansion of The Fern Hotels & Resorts in Goa.