United Breweries Limited (UBL), a part of the HEINEKEN Company and India’s largest beer manufacturer, has launched its iconic premium offering, Amstel Grande, in Karnataka. This move builds on successful launches in Maharashtra, West Bengal, and Uttar Pradesh and reflects UBL’s commitment to delivering world-class brews to discerning Indian consumers.
Amstel Grande is a slow-brewed, full-bodied beer crafted using the finest barley, Dutch yeast, and carefully selected hops. It contains no added sugar and has undergone extensive global and local testing, emerging with top consumer ratings. The beer is designed for a rich, smooth taste that appeals to premium beer enthusiasts.
Vikram Bahl, Chief Marketing Officer, UBL, said, “Karnataka is an evolving market where consumers are eager to explore international and premium experiences. Amstel Grande offers unmatched craftsmanship and is poised to become a preferred choice in the state.”
The beer’s packaging is inspired by Amsterdam’s heritage, showcasing Dutch architecture and scenic canals. Developed locally to meet the growing demand for premium strong beers, Amstel Grande is priced at INR 170 for 330ml, INR 195 for 500ml, and INR 250 for 650ml bottles, and is now available at leading retail outlets across Karnataka.
