The Uttar Pradesh Tourism Department has invited applications from institutions and organizations to conduct market research studies in the state’s tourism and hospitality sector, the department said in an official statement on Monday.
Tourism and Culture Minister Jaiveer Singh said the initiative, launched under the Uttar Pradesh Tourism Policy 2022, aims to promote data-driven growth, attract investment, and generate employment in the tourism ecosystem.
He added that the research topics will be finalized based on the evolving needs and priorities of the tourism and hospitality industry, ensuring that findings contribute to policy-making and sustainable sectoral development.
