VITSKAMATS Group has unveiled a refreshed brand identity for VITS Hotels, positioning the chain around its new promise of ‘Smart Stays for Smart Travellers’. The move marks a strategic shift aimed at capturing India’s fast-evolving, tech-driven travel segment.
The updated positioning highlights VITS Hotels’ long-standing strengths—express check-ins, efficient service, modern rooms, strategic locations near airports, business districts and city centres—while aligning the brand with the expectations of today’s time-conscious guests. The new identity also introduces a unified communication framework across digital, social and on-ground platforms, supported by performance-led campaigns and influencer partnerships designed to accelerate direct bookings.
Dr. Vikram Kamat, Chairman, VITSKAMATS Group, said the repositioning reflects changing guest behaviour driven by online decision-making, speed, convenience and clarity. The revamped architecture strengthens VITS’ core promise of smart service, practical amenities, high-value stays, and consistent guest experiences.
The roll-out focuses on simplified processes, modern rooms tailored for productivity, thoughtful service models and uniform brand standards across properties in Silvassa, Devka Beach, Bengaluru, Jamnagar, Lonavala, Pune Kharadi, Bharuch and more. The new signature line, “That’s Being Smart,” will serve as the unified brand voice across all hotels.
