IHG Hotels & Resorts proudly celebrates a major milestone as voco, its fastest-growing premium brand, reaches 100 open hotels within just seven years of its launch in 2018. Known for its distinct, guest-focused experiences, voco operates in over 25 countries, with 95 more properties in the pipeline.
The brand’s success is attributed to its flexible design approach and efficient operational framework, enabling quick conversions for owners with minimal costs. voco’s charm lies in its balance of individuality and global reliability, creating memorable guest stays.
Recent highlights include the opening of voco Guilin Yangshuo in China, featuring breathtaking views and hyper-local dining, voco Quang Binh Resort in Vietnam, offering serene beachfront luxury, and voco The Shelby in South Carolina, USA, blending retro beach vibes with modern elegance.
Ginger Taggart, VP of Crowne Plaza and voco Hotels at IHG, expressed pride in the brand’s rapid growth, adding, “With 200 hotels projected within 10 years, voco continues to redefine premium hospitality.”
Anchored by its hallmarks—‘Come on in,’ ‘Me time,’ and ‘voco life’—the brand remains committed to delivering distinct, thoughtful, and uplifting experiences worldwide.
