World of Brands (WoB), a ‘House of Brands’ for AlcoBev business, forays into the ready-to-drink craft product segment with the launch of Disco Panda, acrossDelhi, Uttar Pradesh, Punjab, Chandigarh, Uttarakhand,Orissa Kerala, Puducherry, between May and June 2023.
WoB first launched an exquisite collection of Great Indian Gin with 3 flavours in 2022, out of which Nagpur Orange won the award under the ‘Best Flavoured Gin 2023’. Disco Panda will be the second brand to be a part of the brand portfoliomaking it one of the few companies with product launches across the spectrum of high–spirit and low–spirit drinksegments.
Disco Panda has been hand crafted by India’s most successful Master Brewer Mr. Alok K Basu. The creation of this innovative Craft Product involves using a unique low-temperature process which infuses all the ingredients and maintains stability and consistency of the product. The USP of the product is characterised by an easy drinking, low-bitterness experience’. The flagship product will be launched under the name DISCO PANDA ‘Hoppy Magic’ which will soon be followed by its second flavour ‘Pilsen Punch’. Both these flavours will currently be made available in a convenient pack size of 375ml glass bottle and will eventually be launched in the larger share pack of 650ml glass bottles as well.
Speaking on the launch, Gurpreet Singh, Co– founder & Director -World of Brands commented, “After the resounding success of ‘Great Indian Gin’, we are delighted to launch our flagship product in the strong craft category – DISCO PANDA, which is set to delight a whole newgeneration of consumers across our key markets. We have partnered with some of the best minds in the industry to innovate and conceptualize a product that promises a truly unique and refreshing experience. India is a land of diverse tastes and preferences in the AlcoBev category, we aim to revolutionize this space by creating products that deliver an unforgettable drinking experience.’
Considering the different tax structures across each market, the prices are different in different markets. Disco Panda Hoppy Magic which is our first introduction is priced at Rs.150/bottle across all markets except Kerala and Puducherry where the product is priced at Rs.170 & Rs.180 bottle.