Wyndham to debut Trademark Collection brand in India with signing of The Earth Amritsar

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels across more than 95 countries, today announced the signing of The Earth Amritsar, Trademark Collection by Wyndham, its first for the brand in India. Expected to open in early 2024, the 57-room heritage hotel will be operated in collaboration with Earth Suites & Resorts Private Limited, a hotel operator with properties currently in Amritsar, Goa and Raipur.

Located in the heart of Amritsar, the northwestern Indian state of Punjab and home to the famed Golden Temple, the holiest destination of the Sikh religion, the sprawling five-acre upscale The Earth Amritsar will offer a selection of rooms in two unique buildings. Accommodations will be spread across the hotel’s 130-year-old heritage building, once home to the Victoria Jubilee Hospital, built to commemorate the 55th year of Queen Victoria’s reign, and even more accommodations will be available in a new build addition, currently under construction. The hotel will provide the perfect getaway for those looking to stay and explore this culturally rich destination.

India continues to be an important market for Wyndham as the company currently has more than 50 hotels across the country and approximately 30 additional hotels in the pipeline, highlighting continued demand and growth in this region.

“Trademark Collection by Wyndham is one of the fastest growing brands in Wyndham’s portfolio and just as no two travellers are alike, Trademark Collection hotels are equally distinctive and defined by a spirit of independence and individuality,” said Nikhil Sharma, Regional Director, Eurasia, Wyndham Hotels & Resorts EMEA. “We see strong potential for the brand in India as it caters to midscale and upscale hoteliers seeking independence while leveraging competitive advantages that come with the scale of a partner such as Wyndham. The Earth Amritsar is an excellent representation of the Trademark Collection brand and will provide guests with an upscale experience in beautiful Amritsar. We look forward to furthering the brand’s presence in the country.”

“The Earth Amritsar, Trademark Collection by Wyndham reflects our fruitful collaboration with Wyndham Hotels & Resorts, and we are looking forward to being the first to bring one of the Company’s most popular brands to this spiritual city,” said Mr. Vivek Shah, Director, Earth Suites & Resorts Private Limited. “With the support of Wyndham’s size, scale, and distribution we will deliver an elevated guest experience in a beautiful heritage setting unlike any other.”

The Earth Amritsar, Trademark Collection by Wyndham will boast 57 contemporary suites designed to seamlessly blend with the property’s natural surroundings and historical elements. High-end amenities will include a fitness centre, outdoor pool as well as two restaurants delivering guests elevated culinary experiences. One restaurant will offer an open air setting and the other will provide an all-day dining option. The hotel will also boast a sophisticated whiskey lounge, as well as a banquet hall, meeting space and luxury transfers to and from Sri Guru Ram Das Jee International Airport.

 

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