Tourist arrivals in Amritsar are gradually picking up after a sharp decline caused by last month’s four-day border tensions between India and Pakistan. The hostilities had escalated following India’s targeted strikes on terror camps in Pakistan, a response to the Pahalgam terrorist attack that claimed 26 lives.
General Manager of a luxury hotel in the city, revealed that hotel occupancy rates had plummeted to just 10% of typical levels during the tensions. “Tourists are slowly returning, but the recovery is sluggish,” he said, expressing cautious optimism for improvement.
The hospitality sector, which had been thriving due to Amritsar’s appeal as a cultural and religious hub, is now working to regain momentum. Sohal estimated that normal occupancy levels might only return by the year’s last quarter.
Despite the slow recovery, industry stakeholders remain hopeful, drawing confidence from Amritsar’s enduring allure for domestic and international travelers. The Golden Temple and other iconic attractions continue to inspire visitors, promising a gradual revival of the city’s tourism-driven economy.
Source: The Tribune