ALIVAA HOTELS & RESORTS has unveiled its 11th property with the addition of Hotel Sterling Plaza in Bengaluru, Karnataka. Operating under The Hoften brand, known for smart and efficient hospitality, this expansion reinforces ALIVAA’s growing presence across India.
Akash Bhatia, CEO of ALIVAA Hotels & Resorts, expressed enthusiasm for the new partnership, stating, “Bengaluru is an iconic destination, and Hotel Sterling Plaza exemplifies the charm and quality our guests expect. We are thrilled to integrate this property into our expanding portfolio.”
Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the strategic importance of Bengaluru in the company’s growth strategy. “This signing is a key milestone as we establish a foothold in India’s IT capital, paving the way for further expansions in the city,” he remarked.
Hotel Sterling Plaza owner, Mohammed Musthaqeem, shared his excitement: “Partnering with ALIVAA Hotels & Resorts under The Hoften brand aligns perfectly with our vision of delivering exceptional guest experiences. We look forward to this new chapter.”


