Indian hospitality chains are charting ambitious expansion plans globally, with destinations in the UK, West Asia, and Africa at the forefront. This trend coincides with a surge in Indian travelers exploring international destinations, spurring demand for familiar yet luxurious accommodations abroad.
The Tata group’s Indian Hotels Company Limited (IHCL) recently unveiled its first venture in South Africa’s Kruger National Park, offering three luxury lodges under the Taj brand. Puneet Chhatwal, IHCL’s CEO, highlighted the demand for “purpose-led travel,” emphasizing the lodges’ appeal for nature enthusiasts seeking immersive safari experiences.
Meanwhile, other major players are making strides. ITC’s hospitality arm launched a 66-key Fortune-branded resort and wellness spa in Nepal last year. Several Indian chains are also eyeing Western Asia, with plans to tap into the growing interest in culturally rich and exotic destinations among global and Indian tourists alike.
These expansions reflect a broader strategy by Indian hospitality brands to cater to a global audience while capitalizing on the growing outbound tourism market. As these chains establish a footprint in prime international locations, they aim to deliver a blend of Indian warmth and world-class luxury, cementing India’s place on the global hospitality map.
Source: Business Standard