AB InBev India join hands with Aryan Khan’s SLAB to unveil its first offering D’YAVOL – an ultra-premium black pearl-filtered Vodka that is sure to be the preferred choice of discerning consumers who have a taste for exclusivity.
SLAB, a company founded by Aryan Khan, Leti Blagoeva and Bunty Singh, launch D’YAVOL. A global luxury collective, D’YAVOL aims to provide consumers with the best curated lifestyle experiences and products across fashion, beverages, and exclusive experiential events.
“For me, D’YAVOL is an output of creativity, teamwork and tenacity,” said Aryan Khan. “I’ve always been drawn to products that succeed at conveying a distinct individualism whilst remaining rooted in authentic craft. This persisting interest sparked the creation of D’YAVOL, a unique brand that seamlessly combines uncompromising quality, edgy design, and reverence for heritage know-how.”
Leti Blagoeva added, “Bringing this creative vision to life took 5 years, during which Bunty, Aryan and I worked tirelessly on every detail. We are thrilled at the line-up of amazing launches ahead, among which is a capsule apparel collection dropping in early 2023.”
Further, Bunty Singh concluded, ”Once we were convinced that we had successfully captured the essence of D’YAVOL in our beverage product vertical, we approached AB InBev India. It’s an amazing experience to work with a leader like them, and we look forward to setting a new benchmark for the industry.”
Commenting on this launch, Kartikeya Sharma, President – India & South- East Asia, AB InBev, expressed, “We are excited to team up with the founders of SLAB to introduce a new ultra-premium lifestyle brand to consumers in India. We are constantly innovating to meet more consumers on more occasions. We see tremendous potential with this collaboration as it aligns perfectly with our goal of leading and growing the beverage category while staying true to our premiumisation strategy. D’YAVOL will offer an innovative and inclusive experience for consumers in India who are looking for a high-end and high-quality product.
The launch of D’YAVOL Vodka is designed to heighten the beverage experience for consumers. An amalgamation of heritage and exceptional quality, D’YAVOL is a single-estate liquid made from 100% winter wheat. It is a mellow, well-rounded spirit with a subtle flavour profile – a unique taste that sets this vodka apart. Beyond the mandated charcoal column filtration process, the brand has refined its liquid using black pearls to deliver an unmatched smoothness. The bespoke grain-to-glass production cycle lends the liquid an unparalleled spirit of purity.
India is one of several international launch markets for D’YAVOL Vodka and is now available across the country in select premium walk-in liquor outlets and bars.