Brown Hotels enters into franchise agreement with Hilton for 2 properties in Greece

Brown Hotels recently announced franchise agreements with hospitality giant Hilton, which sees two of its “Isla Brown” hotels in Greece entering the “Curio Collection by Hilton” brand.
Curio Collection by Hilton is a global portfolio of more than 145 individually unique hotels hand-picked to immerse guests in one-of-a kind moments in the world’s most sought-after destinations. Isla Brown, a brand of Israeli chain Brown Hotels, includes luxury design resorts in its collection.
The two new Hilton-branded properties are the Isla Brown Chania Resort on Crete and the Isla Brown Corinthia Resort & Spa in Agioi Theodoroi. Managed and operated by Brown Hotels, the two hotels, now members of the Curio Collection by Hilton, will welcome guests in spring for the summer season.
According to Leon Avigad, Founder and CEO, Brown Hotels by joining the Curio Collection by Hilton chain, the two hotels will boost their premium and luxurious flair.
Brown Hotels fully aligns with Hilton’s standards and philosophy,” Avigad said during a press conference in Athens, adding that the Curio Collection by Hilton is a global network of amazing hotels and resorts selected for their special character.
“Our two resorts will offer an unparalleled hospitality experience to guests starting with the 2024 summer season and as we add rooms to both properties, we look forward to sharing this development with more guests in Chania and Corinthia,” Avigad said.
The collaboration with Hilton concerns the upgrading of infrastructure and services of the two Brown Hotels’ properties and includes them in the Hilton Honors loyalty program, which counts some 180 million members and offers important privileges to guests.
Through the partnership with Brown Hotels, Hilton strengthens its presence in Greece.
“We are excited to begin our partnership with Brown Hotels and host these fantastic properties in our portfolio and welcome guests into the summer season,” said Alan Mantin, Managing Director, Hilton Development , Southern Europe.
According to Mantin, Hilton is focused on its continuous development in Greece and aims to triple its presence in the coming years.
“The popularity of resort hotels helps us to enter new destinations throughout the region,” he said, adding that Greek hospitality and the uniqueness of the islands is a pole of attraction for the group.

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