Indian Hotels Company (IHCL) has announced the opening of Ayodhyām, Ayodhya – IHCL SeleQtions, strengthening its presence in one of India’s fastest-growing spiritual tourism destinations.
The launch comes amid increasing demand for religious and cultural travel, with Ayodhya emerging as a major pilgrimage and heritage destination following significant infrastructure development and growing visitor arrivals.
Commenting on the opening, Deepika Rao, Executive Vice President – New Businesses & Hotel Openings, IHCL, said, “Spiritual tourism in India continues to gain strong momentum, with Ayodhya being among the country’s most revered destinations. Ayodhyām, Ayodhya – IHCL SeleQtions has been designed to offer a stay experience that reflects the city’s spiritual significance while catering to the evolving expectations of modern travellers.”
The 162-key hotel draws inspiration from Ayodhya’s rich cultural and spiritual legacy. Designed with expansive, light-filled interiors, the property aims to provide a tranquil and contemporary hospitality experience rooted in the destination’s identity.
The hotel’s signature restaurant, Divyam, offers a menu inspired by regional culinary traditions, focusing on authentic flavours and local ingredients. Guests also have access to a fitness centre, outdoor swimming pool, and flexible event spaces suited for weddings, conferences, and social gatherings.
Shilpa Shorewala, Owner, said, “We are pleased to partner with IHCL in bringing Ayodhyām, Ayodhya – IHCL SeleQtions to life with an experience that reflects the city’s deep spiritual character.”
Echoing the sentiment, Brij Rajpali, General Manager, Ayodhyām, Ayodhya – IHCL SeleQtions, added, “The hotel has been designed to offer a peaceful stay that remains closely connected to its surroundings. We look forward to welcoming guests to this spiritual abode.”
Beyond accommodation, the property offers a range of curated experiences inspired by Ayodhya’s living traditions. These include guided morning aartis, storytelling sessions by kathavachaks, sattvic dining experiences, spiritual heritage walks, and guided visits to the sacred Sarayu River.
The opening further strengthens IHCL’s growing portfolio in India’s religious tourism segment, as hospitality companies increasingly invest in destinations witnessing rising pilgrimage and experiential travel demand.
