Indian whiskies are reshaping the global spirits market, dominating the world’s most-consumed whiskey rankings and claiming more than half of the top 20 spots. Brands such as McDowell’s No.1, Royal Stag, and Imperial Blue are household names worldwide, reflecting the meteoric rise of Indian whiskey on the global stage. Additionally, Indian single malts like Amrut, Rampur, and Paul John are carving a niche among connoisseurs, earning acclaim for their quality and innovation.
For the hospitality industry, this whiskey revolution presents significant opportunities. Hotels, bars, and restaurants now have an unmatched chance to align their offerings with evolving consumer preferences. Stocking premium Indian whiskies alongside international brands not only caters to the growing domestic demand but also showcases India’s burgeoning global influence. Indian single malts, with their unique flavor profiles and international accolades, provide venues an edge to attract whiskey enthusiasts and elevate the dining and bar experience.
The rise of Indian whiskies also enables curated guest experiences, such as whiskey-tasting sessions and pairings. Luxury hotels can collaborate with top distilleries to host branded events, enhancing their profile and drawing in both local and international tourists. As whiskey tourism gains momentum, properties close to distilleries stand to benefit from increased footfall, creating synergies between the hospitality and spirits industries.
India’s whiskey market is maturing rapidly: in three years ending 2022, Indian single malts grew at 42% CAGR—far sharper than imported rivals at 7% . Meanwhile, global giants like Diageo and Pernod Ricard, along with local players such as Radico Khaitan, are investing heavily in India, speeding export growth. For hospitality operators, this signals a strategic moment to adjust offerings and capture both domestic and international demand.
