Marriott International has unveiled the global debut of its new collection brand, Series by Marriott, marking a continued push into the midscale and upscale lodging sectors around the world. The brand’s initial rollout will be in collaboration with Concept Hospitality Private Limited (CHPL), a top hotel management company in India.
CHPL has six brands and over 100 hotels in 90 locations. Under a strategic agreement with Marriott, CHPL’s flagship brands—The Fern, The Fern Residency, and The Fern Habitat—will exclusively join Series by Marriott in India. Marriott will also make a minority equity investment in CHPL. The Fern portfolio includes 84 operational properties and 31 in the pipeline, totalling 115 properties and around 8,000 rooms.
Series by Marriott is designed to deliver a simple and approachable experience for travellers with a focus on fundamentals and well-executed basics. Hotels in the portfolio will offer quality and value with clean, comfortable rooms, free Wi-Fi, daily coffee or tea, with breakfast, fitness centers and meetings and event spaces available at certain properties. Hotels will reflect the regions and customers they serve while delivering Marriott’s global standards for safety and cleanliness.
Commenting on this, Anthony Capuano, President and CEO of Marriott International, said, “We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott’s leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL’s commitment to operational excellence and meeting the needs of regional travellers embodies the spirit of the Series by Marriott brand.”
“India is one of Marriott’s most dynamic and strategic markets, making it the ideal launchpad for Series by Marriott,” said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. “Our founding deal with CHPL allows us to scale purposefully with a trusted local brand that resonates with regional travellers. This collaboration combines CHPL’s deep market knowledge with Marriott’s global platform—broadening access to quality hospitality and unlocking strong growth potential across the country. Launching Series by Marriott in India reflects the region’s critical role in our long-term growth strategy,” added Menon.
“Through our majority stake in CHPL, we’ve nurtured The Fern brands as standard-bearers for eco-sensitive, high-quality hospitality in India. Being part of Series by Marriott will allow us to amplify our reach. The Fern brands are expected to benefit not only from the Marriott Bonvoy loyalty program and global distribution systems, but also from strategic growth opportunities,” said Dr. Binod Chaudhary, Chairman of CG Corp Global.
“We are thrilled to partner with the world’s largest hospitality company in driving a new era of growth in India’s midscale segment. Our vision is to unlock the immense potential of Tier 2 and Tier 3 cities, as well as lesser-known destinations across India that are rich in culture, heritage, and opportunity. This strategic collaboration underscores our commitment to expanding access to quality hospitality, fostering local economies, and meeting the rising demand for sustainable, comfortable, and accessible stays in emerging markets,” said Param Kannampilly, Chairman, Concept Hospitality Private Limited.
