Minimalist Hotels, a leading lifestyle hospitality brand, has announced plans to open 20 new properties in India over the next two years. This expansion aligns with the growing trend of “bleisure” travel, blending business and leisure, and targeting modern travelers seeking immersive and design-forward experiences.
The new hotels will span key destinations such as Varanasi, NCR, Rajasthan, Goa, Mumbai, Uttarakhand, and Chandigarh. Minimalist’s strategy emphasizes creating culturally enriched spaces that combine minimalist design with local nuances, offering guests a unique sense of place.
India’s hospitality sector, projected to grow from $15.67 billion in 2024 to $22.41 billion by 2030, provides a promising backdrop for this expansion. Minimalist aims to redefine the mid-market hospitality segment with thoughtfully designed spaces, curated experiences, and community-focused amenities.
The brand also integrates sustainability and local engagement, employing at least 50% local staff and featuring regionally inspired menus at its signature FIKA Coffee Co. outlets. These initiatives foster authentic connections with guests while supporting local economies.
Minimalist Hotels’ commitment to experiential hospitality positions it as a disruptor in India’s evolving travel landscape, catering to a new generation of design-conscious and culturally curious travelers.
