Radisson Hotel Group (RHG) has introduced App-Only Rates across its participating hotels in India, offering guests exclusive discounts through the Radisson Hotels mobile application as part of its strategy to drive direct bookings and strengthen digital engagement.
Under the new initiative, travellers booking via the Radisson Hotels app can access up to 10% additional savings over public rates, reinforcing the group’s focus on enhancing the value proposition of its direct booking channels.
The move is designed to encourage greater adoption of owned digital platforms while reducing reliance on third-party distribution channels. Guests using the app can also manage reservations, explore hotel facilities and access personalised offers through a streamlined booking experience.
The benefits are further enhanced for Radisson Rewardsmembers, who can combine app-exclusive rates with member-only discounts and promotions to receive savings of up to 23%, alongside personalised offers and loyalty benefits.
Commenting on the launch, Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group, said, “The introduction of App-Only Rates in India reflects our aim to enhance the guest experience through digital innovation, rewarding loyalty, and offering exclusive benefits that make every stay even more rewarding.”
The initiative forms part of Radisson Hotel Group’s broader digital strategy focused on increasing direct bookings, strengthening customer loyalty and delivering personalised guest experiences across its portfolio.
The App-Only Rates are now available across participating Radisson Hotel Group properties in India through the Radisson Hotels mobile application.
Radisson Hotel Group currently has more than 200 hotels in operation and development across India and continues to expand its presence across metro cities as well as Tier II and Tier III markets, supported by a portfolio that includes Radisson Collection, Radisson Blu, Radisson RED, Park Plaza, Park Inn by Radisson and Radisson Individuals.
