Radisson Hotel Group and MBD Group have signed a long-term master franchise agreement to develop 50 co-branded luxury and lifestyle hotels across India over the next decade, marking a decisive move in India’s fast-evolving premium hospitality market.
Radisson MBD 50-Hotel Expansion Plan
The expansion will follow a predominantly asset-light model, with nearly 80% of the portfolio comprising managed and franchised hotels, while 20% will be owned assets. MBD’s property exposure is projected at approximately 25%, balancing growth ambitions with capital discipline.
This partnership comes amid rising occupancy rates, stronger average room rates, and increasing demand for design-led, experiential stays in metro cities and business hubs.
Radisson Collection & RED Drive Luxury Hospitality Race
The collaboration strengthens Radisson’s footprint in India’s premium and lifestyle segments, which have outpaced midscale growth in recent years. The strategy focuses on elevating established assets while aggressively scaling lifestyle offerings under Radisson RED.
Industry observers note that upgrading high-performing hotels provides a faster, cost-effective pathway to luxury positioning compared to greenfield developments.
Radisson Blu MBD Noida to Become Radisson Collection
The repositioning signals a broader strategy to elevate landmark properties into higher luxury tiers while accelerating expansion of lifestyle-focused hotels in other key markets.
Together, RadissonRadisson and MBD are betting on India’s growing appetite for curated luxury, premium urban stays, and brand-driven experiences.
