Ram Temple Illuminates Ayodhya’s Hotel Industry

The hospitality industry in Ayodhya is set to benefit from religious tourism, with major hotel chains such as IHCL, Marriott, and Sarovar planning projects in the temple town. The transformation of Ayodhya gained momentum after the Bhoomi Pujan ceremony for the Ram Mandir in August 2020.
With a daily footfall of around one lakh expected here after the Pran Pratishtha ceremony on January 22, the hospitality industry is turning out to be one of the biggest beneficiaries from religious tourism in Ayodhya where the local economy is all set to revolve around the Ram temple even as the temple town is witnessing a major development push for a complete makeover.
Projects of all prominent hotel chains of the country are in the pipeline in Ayodhya. For instance, the Indian Hotels Company Limited (IHCL), counted among the country’s largest hotel chain operators run by the Tata Group, has already lined up two projects in the temple town. Its two brands, Taj Hotels and Vivanta, are leaders in the sector. Other prominent hotel chains lined up for Ayodhya are Marriott International, Sarovar Hotels and Resorts, Wyndham Hotels and Resorts. The JLL group’s five projects are also coming up in Ayodhya. The Park Inn by the Radisson among the new entrants in Ayodhya.

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