ABD Maestro Pvt. Ltd. (ABDM), the super-premium and luxury subsidiary of Allied Blenders and Distillers Limited (ABD), has introduced Russian Standard Vodka, Russia’s leading premium vodka brand, to the Indian market. The launch includes three distinct variants: Russian Standard Platinum, positioned as a luxury vodka, and Gold and Original as super-premium offerings.
Celebrated for its purity, smoothness, and authentic Russian character, Russian Standard Vodka is crafted with glacial water from Lake Ladoga and winter wheat from the Russian Steppes. Already available in over 85 countries, this launch brings an iconic global vodka experience to Indian consumers.
India’s vodka market, estimated at 14 million cases in 2024 and growing at an annual rate in the high teens, presents significant opportunities. ABD Maestro’s partnership with Roust Corporation, a global vodka leader, marks the entry of vodka into ABDM’s luxury spirits portfolio, positioning the company to lead India’s premium spirits segment.
Bikram Basu, Managing Director of ABD Maestro Pvt. Ltd., remarked, “Russian Standard Vodka reflects our vision to curate a portfolio that resonates with the global aspirations of Indian consumers. It bridges the gap between rising demand for high-quality vodka and limited access to global leaders in the category.”
Initially available across major markets in India at premium retail outlets, hotels, bars, and lounges, the brand will leverage ABD’s extensive distribution network. Variants include:
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Russian Standard Original: INR2400 (750 ML)
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Russian Standard Gold: INR2650 (750 ML)
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Russian Standard Platinum: INR5300 (700 ML)
(Prices are indicative for Maharashtra). The launch marks a strategic milestone in ABD Maestro’s quest to redefine India’s premium and luxury spirits market.
