Sarovar Hotels has launched a nationwide campaign, “Book Now, Payment Jab Aap Aao,”aimed at boosting travel confidence by eliminating upfront payment requirements.
This innovative initiative addresses changing travel behaviors, where travelers, though eager to plan trips, hesitate to commit due to financial uncertainties. By allowing guests to reserve stays without immediate payment, Sarovar Hotels seeks to ease booking hesitancy and encourage advance reservations, particularly in the leisure segment.
Launched just in time for the summer travel season, the campaign is applicable across the Sarovar Hotels portfolio for direct bookings made through the official website.
“Today’s traveler values flexibility and reassurance. This campaign removes a key barrier by allowing guests to confirm their stays without advance payments. It reflects our commitment to guest-friendly, hassle-free hospitality,” said Ajay K. Bakaya, Chairman of Sarovar Hotels and Director of Louvre Hotels India.
