Teacher’s Whisky, one of the world’s most renowned Scotch whisky brands, has unveiled a refreshed identity, signaling a bold new chapter while honoring nearly 200 years of heritage. This transformation reflects a modern yet timeless aesthetic, aligning with today’s discerning whisky consumers while staying true to the brand’s legacy of exceptional quality and craftsmanship.
Celebrating its iconic blend, Teacher’s® retains its hallmark smoothness and full flavor, crafted with high malt content and distinctive smoky notes. The refreshed packaging, developed in partnership with Design Bridge & Partners, London, showcases an elevated bottle structure, textured embossing, and a refined label. At its core is the WT hallmark, paying homage to founder William Teacher’s vision of quality and integrity.
“This evolution honors our rich heritage while introducing a contemporary edge that resonates with today’s culturally fluent consumer,” said Rishi Walli, Senior Director – Marketing, Suntory Global Spirits. “It’s a bold expression of our commitment to evolve with the times while staying true to the spirit of quality and character that defines our portfolio.”
Debuting in Uttarakhand, the new look will roll out across India, marking a significant step in Teacher’s journey of blending tradition with modernity for the next generation of whisky enthusiasts.
