The fruit wine seltzer brand is redefining mindful drinking with real fruit, 5% ABV, and just 40 calories per bottle.
As Indian consumers increasingly seek lighter and more mindful drinking experiences, Tipsy Tabby has launched its range of fruit wine seltzers, introducing a refreshing new category to the country’s evolving alcohol landscape. Made with real fruit, containing just 40 calories per bottle, and crafted with 5% ABV, the brand offers a lighter alternative that combines flavour, quality, and conscious indulgence.
Built on the philosophy of “Kholo, Piyo, Mazze Karo… Guilt Free!”, Tipsy Tabby is designed for a new generation of drinkers who value balance without compromising on enjoyment. Whether it’s a board game night, a casual brunch, an evening with friends, or simply unwinding after a long day, the brand reimagines social drinking with beverages that are light, approachable, and suited to everyday occasions.
Founded by a family with generations of experience in organic farming, Tipsy Tabby was born from a desire to create a refreshing alternative for today’s increasingly conscious consumers. Inspired by the untapped potential of fruit-based wines, the founders spent months researching and perfecting a beverage that combines the elegance of sparkling wine with the lightness and accessibility of a seltzer.
Currently available in Guava, Lime, and Pineapple variants, Tipsy Tabby delivers a refreshing, fruit-forward drinking experience while introducing consumers to an entirely new way of enjoying alcohol. The brand is currently available at select retail stores across Mumbai.
Speaking about the launch, Akshay Kasbekar, Partner, Tipsy Tabby, said: “We created Tipsy Tabby with a simple vision: to make drinking lighter, more enjoyable, and better suited to today’s lifestyle. Consumers are becoming increasingly conscious of what they eat and drink, and we wanted to offer something that reflects that shift without compromising on flavour or the overall experience. With just 40 calories per bottle, real fruit, and a refreshing taste, Tipsy Tabby brings a fresh perspective to India’s drinking culture.”
Akshay Kasbekar is a second-generation farmer with an MBA in Agribusiness from Symbiosis and a WSET Level 2 certification in wines. Drawing from his family’s agricultural heritage and his passion for beverage innovation, he founded Tipsy Tabby to create a new category that combines the appeal of sparkling wine with the accessibility and lightness of a seltzer.
Looking ahead, the brand aims to expand its presence across India, introduce new flavours, and continue building awareness of fruit wine seltzers as a refreshing, low-calorie alternative for modern consumers.
