Raju Bhupati (3rd from Left), CEO & Founder, Troo Good; receiving the Poshak Anaj Award from Dr Ashok Dalwai (4th from Left), CEO, National Rainfed Area Authority, Ministry of Agriculture and Farmers Welfare; as (L-R) Dr Dayakar Rao, CEO, Nutrihub; Neelam Patel, Joint Secretary, Niti Ayog; Dr Vijaya Lakshmi Nadendla, Joint secretary (Policy & Marketing), Govt. of India, Ministry of Agriculture & Farmers Welfare and Director General, CCS NIAM; look on.
Troo Good – making accessible highly nutritious Millet based snacks, priced below INR 10, to bridge the malnourishment quotient, was officially nominated among a curated set of innovative start-ups to showcase their affordable products to the Prime Minister Narendra Modi at the PM Kisan Samman Sammelan – 2022. The PM Kisan Samman Sammelan was organized by the Ministry Of Agriculture and Farmer Welfare, at the IARI ground in New Delhi.
Troo Good also recently bagged the Best Startup (Scaling-Up) – Poshak Anaj Award 2022; presented by the Ministry of Agriculture, Farmers Welfare, ICAR and IIMR. These awards and recognitions reinforce Troo Good’s belief in developing affordable products with nutritional abundance, says Raju Bhupati, Founder and CEO, Troo Good.
Troo Good was founded on the tenets of Taste, Nutrition and Affordability. In its lightening growth, Troo Good has always preferred to include numerous socially deserving communities such as SHG, Farmers and many Tribal denizens into its rapidly expanding vison. It has setup 4 factories across 3 States of AP, Telangana and Chattisgarh and through them excess of 20 Million Millet Chikkis are produced every month. Millet Chikki is formulated with proprietary methodology to enhance the nutritional availability in the product. It is very rich in Protein, Fibre and Calcium which tremendously contribute towards combating nutritional deficiency in Children, Pregnant Woman at large. Troo Good promotes Local Hiring, Local Procurement, Local Production and Local Selling to ensure localized development. Millet Chikkis are currently sold through 15,000 + Kirana Stores and MT Chains, 25000 + schools and Anganwadi centers in 5 states.
Troo Good raised nearly 9 Million USD so far OAKS Asset Management and Sashi Reddi and his family office.