Accor has unveiled ALL Accor+ Explorer, a new premium global travel subscriptionthat marks the next evolution of the group’s successful loyalty business, Accor Plus. This launch establishes a new benchmark for travel loyalty subscriptions and represents a major step in Accor’s global expansion strategy.
With more than 450,000 active members across Asia Pacific, Accor Plus has been the region’s leading travel subscription for over three decades. The introduction of ALL Accor+ Explorer aligns with the brand’s unified global identity under ALL Accor+, bringing elevated benefits, exclusive access, and greater flexibility to members worldwide.
“The future of travel loyalty lies in consistent value creation,” said Emilie Couton, CEO, Accor Plus. “ALL Accor+ Explorer combines the reach of our free global programme with the premium advantages of a paid subscription, offering our most loyal guests more rewarding experiences than ever before.”
The subscription drives tangible results for hotel owners—Accor Plus members stayed five times more nights than non-members in 2024, generating over 3.1 million room nights and significant incremental revenue. Strategic collaborations with American Express, Qantas Business Rewards, CIMB Niaga, Axis Bank, and others continue to enhance the programme’s value proposition.
As global subscription models surge toward a $2 trillion market by 2034, Accor positions itself at the forefront of this transformation, reshaping how travelers engage with hospitality worldwide.
