Ochre Spirits has launched its latest offering—Ochre Mango Citron Rum—a bold yet smooth fusion of raw mango’s sharp tang and vibrant citrus notes. This release is the company’s fourth overall and the second addition to its experimental rum line. Ochre anticipates selling over 30,000 cases of Mango Citron Rum within the next three years, focusing on Goa, Maharashtra, and Karnataka as primary growth regions.
The distribution of this rum in Maharashtra and Karnataka is going to commence by the end of August, backed by curated bar partnerships and retail placements. Distilled with care and infused with real fruit extracts, Mango Citron Rum brings together two unmistakably familiar notes of green mango and fresh citrus reimagined in a spirit that is both easy-going and expressive. The result is a rum with a tart, zesty start and a clean, rounded finish, ideal for sipping, splashing with soda, or crafting uncomplicated cocktails.
“This one carries a quiet familiarity, the kind that takes a moment to place, but stays with you long after,” said John Royerr, Founder, Ochre Spirits.
“It’s not just a flavour we created, it’s one that was requested, repeatedly, by both our customers and retail partners across markets. We took that insight and reimagined two ingredients that are deeply rooted in our cultural and culinary memory — raw mango and citrus and gave them structure, clarity, and balance. Like everything we do at Ochre, the goal was never just to be different, but to be distinct. The response we’ve had so far only affirms that approach. Ochre Mango Citron Rum is designed to be enjoyed year-round and approachable in any setting, whether shared over long conversations or poured at a buzzing bar”, Royerr added.
With this release, Ochre continues to shape a new narrative in the Indian craft spirits space- one that’s rooted in flavour integrity, minimal fuss, and confident individuality.
