OYO, the travel-tech unicorn preparing for its IPO, has announced a strategic partnership with travel agent platform Yatra to expand its footprint in the business travel segment, particularly in major hubs like Delhi-NCR, Mumbai, and Bengaluru.
As part of the collaboration, over 500 company-serviced OYO hotels have been listed on Yatra’s platform for the first time. These include properties under OYO’s mid-premium and premium brands such as SUNDAY, Palette, Clubhouse, Townhouse, Townhouse Oak, and Collection O—offering business travellers a wider range of options across India.
OYO plans to onboard an additional 1,000 company-serviced hotels to Yatra’s platform by September this year, the company said in a statement.
This move will enhance Yatra’s inventory, especially in fast-growing metropolitan areas where demand for quality accommodation is rising alongside the growth in business travel.
According to recent estimates, India’s business travel spending reached ₹38.2 billion in 2024, positioning the country as the eighth-largest business travel market globally and the fourth-largest in the Asia-Pacific region.
Varun Jain, Chief Operating Officer, OYO said, “While direct demand continues to be our mainstay, contributing nearly 80 per cent of our total business, we are now looking to tap into a niche segment of business travellers who are exploring emerging business hubs. This partnership also opens up opportunities to cater to companies embracing blended travel programs, combining business and leisure, and adopting flexible mobility plans to enhance both cost efficiency and employee productivity.” According to the Global Business Travel Association (GBTA), the business travel sector is on track for a full recovery to pre-2019 spending levels by 2025, driven by strong economic momentum, rising corporate earnings and increasing demand for in-person business meetings.
