Ochre Spirits, one of India’s fastest-growing artisanal spirits brands, has announced its entry into Pondicherry, marking the first step in a wider expansion across South and West India. Following its strong debut in Goa, the company is now gearing up to launch in Karnataka and Maharashtra, reinforcing its ambition to establish a presence in 25 cities nationwide over the next few years.
Founded in 2023, Ochre Spirits has rapidly gained traction among millennial and Gen Z consumers seeking authenticity and craftsmanship in their beverage choices. Its current portfolio includes the award-winning Nutty Berry Rum, Mango Citron Rum, Peach & Cherry Vodka, and Saffron Vodka, with plans underway to introduce whisky, agave spirits, and gin.
“Our expansion into Pondicherry marks a decisive step in Ochre’s journey to build a future-ready house of craft brands,” said John Royerr, Founder, Ochre Spirits. “We aim to combine creativity, quality, and innovation to redefine India’s premium alcobev landscape.”
The brand’s South and West India rollout signals its intent to shape a modern, globally relevant craft spirits movement rooted in Indian creativity and culture.
