SOCIAL has teamed up with the Hong Kong Tourism Board (HKTB) to launch PANDA-MONIUM, a month-long cultural takeover across 45 outlets in Mumbai, Delhi-NCR, Bangalore, Hyderabad, and Pune. Running from 21 September to 21 October, the initiative transforms SOCIAL’s neighbourhood cafés into panda-inspired spaces, blending playful design with travel storytelling.
Four flagship locations—Mindspace SOCIAL (Hyderabad), Bellandur SOCIAL (Bangalore), Khar SOCIAL (Mumbai), and Connaught Place SOCIAL (Delhi)—will feature Panda Tourism Zones, complete with 50–100 life-sized panda installations. Across all outlets, guests will find panda trivia cards, QR-linked Hong Kong travel guides, and a limited menu of Hong Kong-inspired cocktails and mocktails.
Workshops in select cities will let guests try their hand at mixing special drinks such as the Harbour Martini, Lan Kwai Fizz, and non-alcoholic blends like Junk Boat Breeze and Kowloon Masala Cha.
Themed around Hong Kong’s beloved giant pandas—including recent twins born at Ocean Park—the activation highlights the animals’ role as cultural ambassadors while sparking travel curiosity among Indian diners.
PANDA-MONIUM runs across SOCIAL outlets until 21 October.
